Updated: Apr 7
When businesses want to grow, they often turn to an online audience to increase sales. The steps listed here explain how to create more revenue streams, expand those streams, and build a business that increases profits year over year. Take each option into account when building an eCommerce division because this is often not the only part of the business. eCommerce is also something that businesses get wrong because they assume they can generate online sales in the same manner every other company does.
1. Build a Beautiful Website
Every business needs a beautiful website if it plans to create a thriving eCommerce business. Websites should look beautiful in the same way that merchandising inside a retail store should look good. Because every website is different, businesses should create an atmosphere that is appropriate for their image.
Once customers come to a beautiful website, they need to know how to navigate the site properly. Websites with tabs and directions make it easier for customers to find what they are looking for. For example, there should be a tab for each category, a shopping cart icon, and a place to log in to the site or the customer’s account.
2. Use Better Checkout Partners
When eCommerce companies want their customers to have a satisfying experience, they should create a better checkout experience. Companies need to use quality checkout partners that allow their customers to use all the payment methods they prefer. This allows customers to use debit cards, credit cards, virtual payment accounts, and more.
Checkout partners should create a secure experience for their customers. The address bar should have an HTTPS prefix that proves the site is secure. Customers can check the security badge at the bottom of the page to learn how the security company does business.
The checkout partner also provides customers with a seamless shopping cart experience including wishlists, “save for later” buttons, and changing quantities, color selections, and more.
3. Try Social Media
A Facebook ad agency is a good place to go when looking for more eCommerce business. A company that wants to succeed online should create ads that appear to customers scrolling through their feeds. The ads target particular customers who have searched for items the business sells or provides. The ads also target customers in specific geographic areas. Therefore, a business in Atlanta can target everyone who lives and works in the Metro Atlanta area.
Social media pages also allow companies to post videos and ads that explain how their services work. For the most part, a social media page is a simple way for the company to engage its customers. Customers want to be a part of the action, but they cannot be if they are not engaging directly with the public. Social media feeds allow customers to leave comments, ask questions, and receive customer service.
Some companies even use social media specifically for customer service because the account can be contacted using the @ feature.
4. Create Online-Only Exclusives
Online-only exclusives allow businesses to entice customers with deals that are specific to the eCommerce store. While businesses might fill the shelves with products, their online exclusives allow customers to shop quickly, make impulse purchases, and save money. Businesses need to create new deals every month that customers will latch on to. Moreover, the business should add holiday deals that help customers save even more money.
Social media-only deals are perfect for companies that only have an online store. Social media only deals should come with a code that customers only get when they follow the business via several different platforms. Therefore, the customer follows, gets a code from the social media feed, and uses that code to get a discount. A Facebook ad agency can even create campaigns for these exclusives.
5. Build a Clearance Section
Building a clearance section for the business helps customers save money. The clearance section is often the first place that customers will frequent, and it helps drive traffic to the site. A clearance section should have discontinued items, items that return from the “vault”, and many more that customers cannot find anywhere else.
If the clearance section is robust, customers will make even more impulse purchases because they can get a good deal. Alert customers to these deals using social media ads, and reduce prices as much as possible to make each item as inviting as possible.
Businesses Grow Faster With Strong eCommerce Divisions
When a business wants to grow, it should have a massive eCommerce division that sells directly to customers. Growing an eCommerce business is easier when the company has a good website, a nice checkout feature, strong social media ads, and social media feeds that share discounts, and a clearance section no one can deny. Adding each new item on this list to a company’s business model increases profits while engaging customers routinely.
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