As per 2020, the report estimates that

3.8 billion (>50%) people were using social media networks worldwide and it is also predicted that this figure would increase to almost 4.41 billion in the year 2025. For news or gossip to get viral, it just needs a few hours or even less time through the use of social media; then why not a “brand”. Then there came the integration of social media and marketing to form a new branch of business coined as “Social Media Marketing”.” Social Media Marketing” also abbreviated as SMM is the use of social media platforms such as Facebook, YouTube, Instagram, Twitter, Linkedln, and many more to promote a product or services.

Traditional marketing methods had a disadvantage of confining the brands to a specific region not exposing it to enter the sight of people that are far away. But the introduction of SMM made the brand to be popularized locally, nationally, and moreover for the international customers too. SMM also decreased the time needed for the promotion of productsbecause within a few junctures it can reach the sight of a broad audience of customers. It helps to increase the sales, traffic and business recognition, brand visibility with a faster and easier content distribution spending just a few hours with little cost i.e. they are cost-efficient. If you look for the most successful brands that have used SMM as a tool, to say, the list is very large including Nike, Netflix, Zomato, etc, and goes on.

The current COVID 19 pandemic had paved a way to accelerate the scope of SMM. Today when everything is becoming digitalized, hence SMM became an inevitable tool in the business of marketing. Besides having so many advantages of SMM, one must also keep in mind that without knowing the key backgrounds of the platform that you want to choose to market the products, your marketing will not become a success. So there are some tips which must be taken into consideration before going for Social Media Marketing. The first thing that you need to do is to pick the right social media network. It’s up to you on which network you want to be on. You could be on all of them or choose a particular platform that is relevant to your product or service and that which can boost the popularity of your product. The second thing that you need to do is start creating marketing content. That starts off with completing your profile. The next thing that you need to do is to build a connection with people. And the last and the crucial tip is that don’t go for the follower count. It’s all about having a valuable connection. Even if you don’t have many followers, but if one of the followers of yours shares the post, it will get enter into new broads of people. Using social media platforms is very easy, time-saving, cost-efficient, quick and it is the best way to reach customers.  Therefore if you develop a brand with good quality, use SMM to market it, and wait for the overwhelming responses by the customers.


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