As the Internet prevailed, so did social media (SM). SM is regarded as a network of powerful
structures allowing dynamic interactions and plays a crucial role in corporations as a part of
their basic functional strategies to engage with their stakeholders. Organizations indulge in SM
aiming to receive feedback from their consumers and stakeholders. Today it has become very
important for organizations to realize the importance and the proper functioning of SM platforms
and how that helps them interact with their audience. SM applications such as Facebook,
YouTube, Twitter, and Instagram are directed by user-generated data and have proven to be very influential from all business perspectives. The platform of SM aids organizations and brands with
opportunities and continuous improvement while maintaining an online presence by staying
affiliated with their consumers and stakeholders. And yet a proper understanding of how to
leverage the features of SM still remains limited and disintegrated. Organizations also need to
deal with the risks that prevail with the involvement of SM as it becomes more difficult
considering the nature of both the platform and organizations today.
SM and its networking sites have always delivered as the lead drivers for marketing and
enhancing brand awareness for all varieties of businesses. The robustness of SM platforms has
helped conceive an enormous scope for any organization to create a brand for their products
through the spontaneous nature that brings consumer attention to building value for the product.
Fast-growing companies are actively seeking exposure to achieve a desirable image with the help
of aggressive SM marketing.
For businesses to build their SM presence, there are a few constituents that will help boost their
SM marketing strategies and bring them the right amount of attention required to create
consumer motivation. The most crucial step is to choose the social networking platform that
works best for you and your product in terms of your audience and potential users, the amount of
time that can be devoted, and the extent of your available resources. What follows is to create a
SM profile that maintains the balance between the visuals and the text. What you can show using
images does not require text. Minimalism is the key. What organizations usually lack at doing
is picking a posting strategy for your SM. The posting strategy sits on the triad of great
content, excellent timing, and optimal frequency. It is very critical to understand what you are
posting, when, and how often does your organization try to connect with its consumers.
Marketing on SM, if done right, can help increase traffic on your website and improve your
connection and interactions with that niche audience you have been targeting. SM marketing
allows for raising brand awareness and building an identity where consumers can positively
relate with the brand. SM is that missing link between your customers and your company
because a study conducted in 2019, states that 78% of SMEs use SM to get the attention of new
consumers and it depicts to them that the organization is focused on developing
communication with their customers. SM marketing has been considered to boost customer
loyalty since it has a quick response time. SM has always played the role of a catalyst in bringing
out its advantages for marketing in a way that businesses can stage their presence while
interacting with their stakeholders.