Digital marketing is a very innovative and novel concept in the 21st century. Through this form of media products and services are promoted with the use of database-driven online distribution channels to reach consumers in an appropriate, significant, individual, and lucrative manner. The term digital marketing has not any specific definition or meaning but it can be well explained with examples such as emails, online advertisements, pay per clicks, wireless text messages, instant messages, RSS, blogging, fax, video streams, podcasting, broadcast, etc. All these examples are included in the definition of digital marketing.
Apart from its inclusive list, few traditional forms of marketing are not included in the term of digital marketing. They are TV, radio, print, and billboard as they are not instant or quick forms of marketing. It means with these forms of marketing the advertiser could not get the immediate response from the end consumers. The traditional forms of marketing could not give an accurate number of responders. Perhaps, there is a little improvement has achieved with the devices such as TiVo which records the statistics like the website but, still, the desired result has not gained. Nevertheless, this became possible with the introduction of digital marketing.
The cost of marketing your product and services using traditional marketing methods such as newspaper, pamphlets, television etc. are costlier as compared to online advertising. So, if you are looking for a cost-effective means to promote your products or services, then digital marketing would be the best option.
At low expense, you can cover a wider segment of pollution that is not possible with any other marketing mediums. In just a few dollars, you can easily subscribe to your business to an email advertising provider firm and send direct or transactional emails to hundreds of customers present on the mailing list.
Better ROI (Return On Investment):
Digital marketing has the potential to provide a considerable return on your small investments. This type of marketing campaigns on social networking platforms cost you a little but give you huge rewards in the form of ROI in comparison to traditional advertising methods.
Easy to track and measure gains:
The success of a digital marketing campaign is easy to determine. Unlike conventional marketing methods, wherein you need to wait for a month to evaluate the authenticity of the campaign, digital marketing gives you immediate results to find out whether or not the ad is performing.
Use email marketing software enables one to measure the performance of emails. Google Analytics effectively measures specific objectives to be realized on a blog or a website. Google Ad Words enables users to evaluate the performance of the advertisements on search engines to find out how many people have viewed their marketing advertisements and also learn about the rate of conversion.
Different kinds of Digital Marketing
Digital marketing is referred to as a type of marketing medium adopted for services or products that makes use of electronic devices. There are generally nine ways in which digital marketing can be performed in a business. Let us know about each of them in detail.
SEO (Search Engine Optimization)
Search Engine Optimization is a process that aims at expanding online visibility in organic results on search engines. The higher your business ranks on the search engine results page (SERP), the more amount of traffic gets directed to a website. Also, the chances of converting a passive visitor into an active customer also increase. By optimizing your blog or a website with the help of SEO techniques, you can easily get it ranked on the top results on SERP.
Search Engine Marketing
Search Engine Marketing is another online marketing technique, using which, a business can buy specified advertisement space. This dedicated space is allocated to a business on the SERP of the user. Commonest forms of paid search platforms are Bing Ads, Google AdWords, etc.
One of the examples of SEM is PPC or pay per click advertising, wherein the search engine requires a marketer to pay a specified amount to get their ads displayed in various places on SERP produced from specific phrases or keywords. Whenever their ad is clicked, a marketer has to pay to search engines.
Social Media Marketing
Social media plays a significant role in the promotion of products and services of a company. It is one of the marketing ways that give you enhanced exposure and provides you an opportunity to connect to a wide range of audiences intimately. By interacting with customers on social media, your business gains important insights and feedback that helps you to enhance your customer service, service, and products.
By posting quality and relevant content, Social media marketing enables a business to reach a large customer base on social media channels. This helps in increasing not just the traffic but online visibility of business too.