The ability to reach millions, probably billions of users using just your
laptop and some skills in Digital Marketing. Digital marketing is any such
form of marketing which includes products and services and can be
conveyed through a mode of electronic media. It is the key to success in
the current modern era of digital marketing. In a precise manner, digital
marketing is the chain of actions that help you meet your company
objectives through relevant online marketing channels. It is a framework of
the structure of your business’s online objectives.
BASICS OF DIGITAL MARKETING –
Before you start marketing, you need to know the tools for digital
marketing. There are various tools of digital marketing that help you to
work easily and efficiently.
1. Search Engine Optimization
2. Search Engine Marketing
3. Affiliate Marketing
4. Email Marketing
5. Social Media Marketing
6. Mobile Marketing
7. Web Development and many more.
Digital marketing targets a specific category of customers/audiences. Digital marketing includes many things like
search result ads, email ads, and promoted tweets, and many more.
A website is the heart of all digital marketing activities present online.
Website marketing is a vast category of advertising that takes many
different forms, but generally involves any marketing activity conducted
Pay-Per-Click (PPC) Advertising
PPC advertising enables marketers to reach Internet users on several
digital platforms through paid ads. Pay per click (PPC) is a kind of paid
online advertising that utilizes an array of websites, including search
engines like Google. Marketers can set up PPC campaigns on Google, Bing,
LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people
searching for terms related to the products or services so that they can
engage traffic. One of the most popular PPC platforms are Google Ads and
The goal of content marketing is to reach potential customers through the
use of content. Content Marketing is one of the finest and yet fresh
marketing tactics that must work if you are doing it right. Make content in-depth, detailed, informative, and attractive. You are surely going to receive
the audience for your business.
Email marketing is one of the most effective and stable digital marketing
channels. Many people confuse email marketing with spam email
messages, but that’s not what email marketing is all about. Email
marketing is a great way to get in touch with your customers or the people
interested in your brand.
Social Media Marketing
The primary goal of a social media marketing campaign is brand
awareness and establishing social trust among audiences. Social network
Marketing involves creating and sharing content on social websites to achieve defined goals in Digital Marketing.
Affiliate marketing is one of the oldest forms of marketing, and the Internet
has brought new life to this old standby. With affiliate marketing,
influencers promote other people’s products and get a commission every
time a sale is made or a lead is introduced. Many well-known companies
like Amazon are using affiliate programs that pay out millions of dollars per
month to them.
There are several video marketing platforms, including Facebook Videos,
Instagram to use and to run a video marketing campaign. Companies find
the most success with video by integrating it with SEO, content marketing,
and broader social media marketing campaigns.
Companies and nonprofit organizations also use SMS or text messages to
send information about their latest promotions or giving opportunities to
willing customers. Political candidates running for office also use SMS
message campaigns to spread positive information about their own