The first obvious question is “What is internet marketing” in simple language. Well, depending on whom one asks, the term internet marketing can mean a variety of things. At one time, internet marketing consisted mostly of having a website or placing banner ads on other websites. On the other end of the spectrum, there are loads companies telling you that you can make a fortune overnight on the internet and who try to sell you some form of internet marketing program.
Today, internet marketing or online marketing is evolving into a broader mix of components. A company can use as a means of increasing sales even if your business is done completely online, partly online or completely offline. The decision to use internet marketing as part of a company’s overall marketing strategy is strictly up to the company of course but as a rule internet marketing is becoming an increasingly important part of nearly every company’s marketing.
Essentially, internet marketing is using internet to do one or more of the following to communicate a company’s message about itself, its products or its services online, conduct research as the nature such as the demographics, preferences and needs of existing and potential customers and to sell goods, services or advertising space over the internet. There are several internet marketing components which may include setting up a website consisting of text, images and possibly audio and video elements used to convey the company’s messages online to inform existing and potential customers of the features and benefits of the company’s products and/or services. The website may or may not include the ability to capture leads from potential customers or directly sell a product or service online. Websites can be the internet equivalents of offline brochures or mail-order catalogs and they are a great way to establish one’s business identity.
Then there is search engine marketing which is marketing a website online via search engines either by improving the site’s natural right by getting through search engine optimization. Buying pay per click ads or purchasing pay for inclusion listings in website directions which are more or less similar to offline yellow page listings.
Then we have email marketing which is a method of distributing information about a product or service or for soliciting feedback from customers about a product or service through email addresses of customers and prospective customers may be collected or purchased. Various methods are used such as the regular distribution of newsletters or mass mailing of offers related to the company’s products or services. Email marketing is essentially the online equivalent of direct mail marketing.
Another component is banner advertising which is the placement of ads on a website for a fee. This form of online marketing would be traditional ads and newspapers or magazines. There are online press releases as well which involve placing a newsworthy story about a company, its website, its people and/or its products and services with an online wire service.
Then there is blog marketing which is the act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your won blog or by posting comments and/or URLs and other blogs related to company’s product or service online.
Another form of internet marketing is article marketing which involves writing articles related to your business and having them published online on syndicated article sites. These articles then have a tendency to spread around the internet since the article services permit re-publication, provided that all of the links in the article are maintained. Article marketing can result in a traffic boost in a website and the distribution of syndicated articles can promote a brand to a wide audience.
So as one can see there are many parts to internet marketing to consider.